When it comes to a standard for connecting enterprise equipment to provider networks, SIP Trunking is the clear winner. Regardless of whether the customer premise equipment in question is a TDM or IP PBX, or even another key system, this solution is the gold medal champion in cutting communication costs and elevating the user experience to the next level with advanced IP-based features. The solution connects businesses with service providers to offer an affordable next generation telecommunications package full of incredible features. Not only does it outpace the competition by improving calls over the PSTN compared to traditional solutions, but also expands what a communication system can do.

Though this solution does offer reliable and crystal clear calls, it takes more than that to be the best. To leap ahead of the competition, businesses can employ additional capabilities such as network monitoring and business continuity to give them an edge. Of course, the real secret to success lies in the included advanced features. These vary with the service provider, but one major victory of IP telephony is that it makes it possible to integrate various additional services as part of a Unified Communications (UC) strategy. Video, web conferences, texts, instant messaging, mobile devices, and more can all be incorporated into a single strategy that covers all forms of business communications.

SIP Trunking uses a standard protocol that makes it interoperable with numerous PBX systems. Though a service provider will test to ensure maximum compatibility, businesses can generally use existing equipment with a trunk to connect to the service provider’s network. This drastically cuts down on the time needed for deployment. A stable platform and existing interoperability testing makes it easy to install the service. A hybrid deployment is also available to assist in the seamless transition of services.

While other solutions focus solely on connectivity, this service is designed to enhance, rather than simply replace, what was there before. Accordingly, the solution is orientated around features that assist businesses. This is what makes it stand out from rivals. Some of these features include auto attendant for professional routing of calls, fixed/mobile integration for a true unified solution, and call center functionality to improve the customer side experience as well. There are also all the various UC applications to consider. This is by no means a definitive list and, in fact, one of the best things about SIP Trunking is that it allows for new features and functions to be added continually by the service provider. There is no definitive list of features because the service is getting better all the time.